Complete Coaching Services features the following reasons why blogs are better "sales tools" for coaches.

1. Blogs are great for story telling…..
   Often the best stories come from personal experience. Your coaching blog can be easily updated to include the latest and greatest “stories” from your life and times.
2. Blogs allow you to record your observations
   While a blog won’t “magically” enhance your powers of observation, you are able to be “spontaneous” in sharing your observations. Instead of “composing” and article and then sending it to your web master for “publication”, you can just log on and share. There is no “recommended word count”… and your blog allows you to comment on topics of current events as well.
3. Blogs allow you to demonstrate your knowledge
   Keeping content current on your blog will be a habit you’ll want to develop. Regular blogging is a great way to “showcase” your knowledge. When a reader starts clicking on other posts… it’s a good sign that they’re interesting in learning what you know. When a reader clicks to subscribe via RSS, you’ve hit paydirt!
   Daily Blog post writes:
   “Visitors will subscribe to a blog when they are 90% convinced that it would be a loss indeed to miss that content. I say 90% and not 100% because they can always unsubscribe later, and for 10% people would be willing to give you the benefit of the doubt.“
4. Blogging allows you to take advantage of the here and now.
   A static web site whose most recent feature is an article about the 2004 US presidential election is going to look pretty outdated these days. However, a blog allows you to make commentary and time stamp it with a date. That means you can write a post about a topical event (for example, a candidate for the upcoming 2008 US presidential election). Your blog post will be topical and current AND may actually land a great SERP (Search Engine Results Page) in the process!
5. Blogging allows your readers the opportunity to comment.
   Listening to users is an ESSENTIAL skill when it comes to communication. Allowing readers to comment on blog posts allows you to see inside your visitor’s thinking process… and allows you to change course if necessary.

If you’re a coach and you hate the idea of the “S” word (selling) then perhaps you should consider a blog as a marketing tool.  That way you can “soft sell” your services by sharing your expertise!

I’m a big fan of James Brausch — he’s recently offered a free copy of his testing newsletter. Since I love math, I’m hoping he’ll send me a free copy. I’m guessing that it’s another one of his great products. It’s James’ instructions that I learned to make my own DVD 

Ever wonder how difficult it is to write a blog post? Well, here you go . . . see for yourself. I’ve created a 5-minute video of me writing this blog post.

You can view the video here

As you can see, if you can write an email . . . you are already a certified blogger!

With people crippled under the weight of so much information, you really need to stand out from the crowd. What makes you different? What are your unique skills? You MUST be able to articulate this in your marketing materials and in your conversations with clients.

Let’s get it done! This is a 4-week coaching group, which includes goal setting and accountability. Contact me for details.

When Thomas Leonard was alive, he said ”Every company should have in place what’s called a marketing engine.”

Basically, it’s the “system” that converts the public into customers — consistently and predictably.

Make sure your marketing engine has enough horsepower, oil and gasoline to keep running for at least 3 years.

My primary “marketing engine” is my email newsletters.

ANNOUNCING . . .

PROFIT FROM YOUR NEWSLETTER

Now, I am ready to teach you my secrets . . .

Go here for details! See you in the fast lane!

Dear Carol,

Your newsletter recommendation seems to be more of a shopping cart site rather than a newsletter service.  The newsletter just seems to be a feature tacked on to the whole e-commerce package. 

Do you prefer them over say “Get Response” or some other strictly newsletter services out there? 

Great question!

Here’s how it works: Continue reading ‘Which Newsletter Service Should I Use?’